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廣播電視學本科專業人才培養方案

2023版

一、學院（部）簡介

西北民族大學新聞傳播學院成立于2008年，是甘肅省第二所獨立建院的新聞院系，國家民委直屬院校中第一所獨立的新聞院系。學院堅持以習近平新時代中國特色社會主義思想為指導，堅決貫徹黨的教育方針，增強“四個意識”，堅定“四個自信”，捍衛“兩個確立”，做到“兩個維護”；堅守“為黨育人、為國育才”的初心使命，全面落實立德樹人根本任務，圍繞鑄牢中華民族共同體意識主線，緊盯高等教育改革大勢和現實動向，守正創新、賡續奮進，以高質量的黨建引領教育事業高質量發展。學院目前為中國新聞史學會少數民族新聞傳播史研究委員會常務理事單位、副會長單位，符號傳播學會常務理事單位，中國高校影視學會民族影視專業委員會常務理事單位、副理事長單位。

學院現開設新聞學、廣播電視學、廣告學、廣播電視編導等4個本科專業；其中，新聞學專業為國家級一流專業，同時開設卓越新聞學實驗班，廣播電視編導專業為甘肅省一流專業。現有新聞與傳播專業碩士、藝術人類學碩士點、戲劇與影視專業碩士3個碩士學位點。建有新聞編輯實驗室、廣告綜合實驗室、廣播電視綜合實驗室、數字暗房實驗室，設備總值1007萬元，其中廣播電視綜合實驗室為甘肅省省級教學示范中心。

二、專業大類構成

表 專業大類構成

Formation of Major Category

四、本科專業人才培養方案

廣播電視學專業人才培養方案

Undergraduate Program for television broadcasting science

一、專業簡介

廣播電視學專業創辦于2000年，是新聞傳播學院開設的第一個專業。本專業立足西部，面向全國，以鑄牢中華民族共同體意識為主線，以馬克思主義新聞觀為指導，以服務國家重大戰略需求為導向，在系統學習新聞傳播專業知識的基礎上，突出音視頻傳播在互聯網時代和媒體融合中的主導作用。通過拓寬廣播電視的專業范疇，豐富音視頻傳播的知識體系和實踐技能，著力培養學生具備一專多能的融媒體能力，以適應新時期廣播電視和網絡視聽行業的發展需要的應用型人才。

I. Introduction of the Major

The major of Radio and Television, founded in 2000, is the first major opened by the School of Journalism and Communication. Based in the western region and facing the whole country, this major focuses on building a strong sense of community of the Chinese nation, guided by Marxist news concept, and guided by serving the major strategic needs of the country. On the basis of systematic learning of professional knowledge of news communication, it highlights the leading role of audio and video communication in the Internet era and media integration. By expanding the professional scope of broadcasting and television, enriching the knowledge system and practical skills of audio and video communication, we aim to cultivate students with a versatile ability to integrate media, in order to meet the development needs of the broadcasting and television industry and the network audio-visual industry in the new era.

二、培養目標

以鑄牢中華民族共同體意識為主線，落實立德樹人根本任務，培養德智體美勞全面發展，適應社會發展需要，掌握新媒體領域所涉及的新聞學、傳播學、社會學、計算機科學等多學科交叉的基礎理論。具有新聞采訪、寫作、報道、拍攝、編輯、主持、策劃、公共傳播的能力，能夠在廣播電視新聞機構、各級融媒體單位、網絡視聽行業、宣傳部門，以及企事業單位勝任信息采集、信息分析、信息傳播等相關工作的應用型人才。

本專業希望學生在畢業后五年能夠達到以下目標：

目標1.具有良好的思想政治品質和人文科學素養，具備中華民族共同體意識。能夠恪守新聞職業道德規范，履行新聞工作職責使命。擁有較強的責任心、敬業和奉獻精神。

目標2.具備扎實的新聞傳播理論知識和豐富的新聞報道經驗，能夠熟練運用新聞與傳播行業主流的內容生產設備與軟件，能夠作為團隊骨干成員組織或參與廣播電視和網絡視聽新聞的報道工作，能夠勝任全媒體平臺新聞策劃、生產、傳播等業務崗位工作。

目標3.具備較高的視聽文化素養，對視聽文化傳播領域的發展規律有全面深刻的認知，善于運用視聽語言講好中國故事和傳播中華優秀文化，并能結合傳播目標選擇多種媒介渠道進行傳播，能夠勝任文化產業生產和社會組織宣傳等業務崗位的工作。

目標4.具備良好的創新創業能力與一定的科研能力，具有問題意識和反思能力，能夠掌握文獻檢索、社會調查研究等科學研究基本方法進行基本的科研研究和解決現實問題。并且能夠適應未來信息技術的發展具備一定的跨文化傳播能力。

目標5.具有良好的溝通與合作能力和職業素養，保持身心健康，能通過自主學習和行業鍛煉，不斷更新和調整自身的核心知識和能力，適應職業發展和社會發展，在廣播電視和網絡視聽行業及相關領域保持職業競爭力。

II. Education Objectives

Guided by the Xi Jinping’s Thought on socialism with Chinese Characteristics for a new era and guided by the main line of building a strong sense of community among the Chinese nation, we will carry out the fundamental task of establishing morality and cultivating people, cultivate talents with all-round development of moral, intellectual, physical , aesthetics and labor characteristics, meet the needs of social development, and master the interdisciplinary basic theories of journalism, communication, sociology, computer science and other disciplines involved in the field of new media. With the ability of news interview, writing, reporting, shooting, editing, hosting, planning and public communication, a high-quality application-oriented all-media talent capable of information collection, information analysis, information dissemination and other related work in radio and television news organizations, financial media units at all levels, online audio-visual industry, publicity departments, enterprises, and institutions.

Our major aims to enable students to achieve the following goals within five years after graduation:

Objective 1. Graduates will have good ideological and political quality, certain humanistic Scientific literacy and have the awareness of the Chinese Volksgemeinschaft. They can adhere to the ethical standards of journalism and fulfill the responsibilities and missions of journalism work. Moreover, they should have a strong sense of responsibility, dedication, and dedication.

Objective 2. Graduates will have solid theoretical knowledge of news communication and rich experience in news reporting and are able to skillfully use mainstream content production equipment and software in the news and communication industry. They should be able to organize or participate in the reporting of radio, television, and online audiovisual news as a backbone member of the team; be qualified for news planning, production, communication, and other business positions of comprehensive media platforms.

Objective 3. Graduates should possess a high level of audio-visual cultural literacy, have a comprehensive and profound understanding of the development laws in the field of audio-visual cultural communication, be good at using audio-visual language to tell Chinese stories and spread excellent Chinese culture, and be able to choose multiple media channels for spreading based on communication goals. They also can be competent for the work of cultural industry production and social organization publicity.

Objective 4. Graduates should have the abilities of good innovation and entrepreneurship and certain scientific research ability, have problem awareness and reflective ability, and be able to apply basic scientific research methods such as literature retrieval, social investigation and research to conduct basic scientific research and solve practical problems. And able to adapt to the development of future information technology and possess certain cross-cultural communication capabilities.

Objective 5. Graduates should have good communication and cooperation skills and professional literacy, maintain physical and mental health, constantly update and adjust their core knowledge and abilities through independent learning and industry training, adapt to career development and social development, and maintain professional competitiveness in the radio, television and online audiovisual industry and related fields.

三、畢業要求

III. Graduation Requirements

1.理想信念：以習近平新時代中國特色社會主義思想為指導，深刻領會鑄牢中華民族共同體意識，具有堅定正確的政治信念；

i. Ideal and belief: guided by Xi Jinping’s Thought of Socialism with Chinese characteristics in the new era, deeply understand the consciousness of building a solid Volksgemeinschaft, and have firm and correct political beliefs.

2.專業知識：具備良好的廣播電視專業理論素質和視聽文化相關理論知識，能夠充分了解廣播電視和視聽文化行業的發展現狀和趨勢；

ii. Professional knowledge: Possessing good theoretical qualities in broadcasting and television, as well as theoretical knowledge related to audio-visual culture, and be able to fully understand the current status and developing trends of the broadcasting and audio-visual culture industry.

3.人文素養：具備良好的人文素質，了解基本的人文常識，并具備媒體人應有的人文精神，勇于承擔傳媒工作的社會責任；

iii.  Humanistic literacy: possessing good humanistic qualities, understanding basic humanistic knowledge, and possessing the humanistic spirit that media professionals should have , and having the courage to take on social responsibilities in media work;

4.問題分析能力：具備運用本專業相關理論與知識，并結合中國實際分析業界傳媒現象和媒體內容生產與傳播實踐中出現的新問題的能力；

iv. Problem analysis ability: Possessing the ability to apply relevant theories and knowledge of this major, and combining it with the actual situation in China to analyze industry media phenomena and new problems that arise in the production and dissemination of media content;

5.設計開發解決問題：具備良好的視聽語言表達能力和多平臺分發能力。能夠恰當使用現代工具適應媒體深度融合的發展要求，創作出符合時代需求的視聽新聞產品；

v. Design and development to solve problems: Possessing good audio-visual language expression skills and multi-platform distribution ability. Being able to use modern tools appropriately to adapt to the development requirements of deep media integration and create audio-visual news products that meet the needs of the times.

6.研究能力：具備良好的專業相關知識體系和初步的科學研究能力，掌握學術科研的基本方法和技巧，能將新聞傳播業務知識運用于實踐與研究；

vi. Research ability: Possessing a good professional knowledge system and preliminary scientific research ability, mastering the basic methods and skills of academic research, and being able to apply news communication business knowledge to practice and research.

7.專業實踐與項目管理：具備扎實的視聽新聞實踐技能以及良好的視聽文化產品創作能力，能夠適應媒介經營管理工作的各項要求，并能組織各類型視聽節目的策劃與創作；

vii. Professional Practice and Project Management: Possessing solid practical skills in audiovisual news and good creative ability in audio-visual cultural products, being able to adapt to various requirements of media management work, and being able to organize the planning and creation of various types of audiovisual programs;

8.溝通交流與合作組織：具有較強的語言表達能力，在對外傳播中具備一定的溝通能力。能協調組織媒介內容生產的制作與過程參與；

viii. Communication and Cooperation Organization: Possessing strong language expression skills and possessing certain communication skills in external communication. Being able to coordinate and organize the production of media content and participate in the process;

9.創新思維與自主終身學習：能運用創新思維解決傳媒實踐問題，能創造性地生產媒介內容信息，能夠形成自主學習意識和終身學習能力，以適應行業發展需求；

ix. Innovative thinking and independent Lifelong learning: being able to use innovative thinking to solve media practice problems, being able to creatively produce media content information, and can form independent learning awareness and lifelong learning ability to meet the needs of industry development;

10.職業素養：具備基本的職業技能，堅守媒介工作者的職業道德，熟悉傳媒倫理法規，高度認可傳媒工作的價值和意義。

x. Professional Literacy: Having basic professional skills, adhering to the professional ethics of media workers, being familiar with media ethics regulations, highly recognizing the value and significance of media work.

11.職業適應能力：達到國家規定的大學生體質健康標準，具有適應各種工作環境的健康體魄和能夠面對行業壓力的心理素質。

xi. Career adaptability: Meeting the national physical and health standards for college students, having a healthy physique that adapts to various work environments, and having the psychological qualities to face industry pressure.

表1 畢業要求與培養目標對應關系矩陣

TableⅠCorresponding Relation of Graduation Requirements and Education Objectives

表2 畢業要求指標點

Table Ⅱ Index Point of Graduation Requirements

表3課程與畢業要求關聯矩陣

Table Ⅲ Corresponding Relation of Course and Graduation Requirements

表格要清晰真實每門課程與畢業要求達成的關聯度情況，關聯度強的用“H”（high）表示，權重0.2。關聯度中等的用“M”（medium）表示，權重0.14。關聯度弱的用“L”（low）.表示，權重0.06。

四、專業核心課程

Ⅳ Core Courses

傳播學概論，中外廣播電視史，電視攝像，非線性編輯，廣播電視采訪，新聞寫作，電視新聞評論，播音與主持，融合新聞學，視聽傳播概論，新聞傳播倫理與法規，紀錄片研究與創作。

五、主要實踐性環節

Ⅴ Main Internship and Practical Training

包括專業課程實驗與實訓、專業實習、畢業實習。

專業課程實驗與實訓主要包括廣播電視采訪、新聞寫作、廣播電視評論、電視攝像、播音與主持、視頻制作與傳播、非線性編輯、融合新聞學等課程，采用課內與課外相結合的形式，旨在培養與訓練學生實踐能力，熟練掌握所用儀器設備的能力與技巧。

實習分專業實習、畢業實習，畢業安排學生到各廣播電臺、電視臺、報社、新聞網站等媒體與新聞宣傳部門實習；專業實習分為透過鏡頭理解中國創作實訓和廣播電視新聞報道課程聯動兩個部分，一般安排在學期內。專業實習、畢業實習分別安排在第四、第八學期。

六、學時與學分

Ⅵ Hours and Credits

表學時學分構成表

七、學制、學分要求與學位授予

Ⅶ Duration\Credit and Degree

（一）學制

基本學制為4年；學生可根據實際情況在3-6年內完成學業。

（二）學分要求

學生達到《國家學生體質健康標準》中對大學生的要求，在規定的修讀年限內，最低須修讀148學分，其中必修109學分，選修39學分，方可畢業。

1.通識教育：53學分，其中必修44學分，選修9學分；

2.專業教育：74學分，其中必修44學分，選修30學分（專業選修課共三個模塊，24學分，學生需至少選擇兩個模塊，其中一個模塊必須修夠10個學分）；

3.集中性實踐教育：21學分

（三）學位

達到學校畢業要求，在學校規定的學習年限內，修完培養方案規定的內容，成績合格，完成畢業設計（論文）時，準予畢業，學校頒發畢業證書；符合學士學位授予條件的，授予文學學士學位。

八、課程設置及教學進程表

 廣播電視學專業課程設置及教學進程表（2024.1.30）.xlsx